To be successful in selling life insurance, some advisors think that being aggressive is the way to succeed. Others feel that it takes a certain charisma. It’s time to put such thoughts to rest, since neither is necessary nor appropriate.
What works best is a well-organized, logical, and professional sales approach that fits the individual advisor. But this alone doesn’t guarantee success. More than anything else it comes from avoiding five all-too-common mistakes that kill life insurance sales.
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