Lincoln | July 2022
Effective now, Lincoln is announcing pricing updates on Lincoln SVULONE (2021) which serve to better balance the competitive positioning of our premium durations by maintaining competitiveness in key strategic single pay cells while increasing competitiveness in level pay designs. Pricing adjustments apply to both GMDB options (Lifetime guaranteed and GMDB drop at age 90) and will vary by age and funding pattern. On average adjustments are as follows based on non-tobacco cells ages 40-80:
▪ 15% decrease to Level pay designs (mostly decreases with a handful of increases)
▪ 2% decrease to 10 pay designs (with a mix of increases and decreases)
▪ 3% increase to single pay designs (with a mix of increases and decreases)