Most consumers think of term life when buying life insurance.
“Why not?” they say. “It’s a commodity like auto insurance or socks.” Find the lowest price, push the “Buy Now” button, and you’re done. Easy. Consumers are not alone, life insurance agents often think the same way. That’s not good. Both lose when that happens. By using more creative approaches that capture a client’s interest and imagination, advisors can deliver what clients want at a lower cost.
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