If you have high net worth clients, chances are they have told you they plan on self-insuring themselves against the risk of a long-term care event. They have plenty of liquid assets to put away into an emergency fund should the need arise.
Click here for a comprehensive manual which compares the differences between a chronic illness rider and a long-term care rider.
As seen in: Think Advisor
“Just get me $2 million of term at the lowest price,” says the client. “That’s what I need.” Advisors have heard these words time and time again. It’s the classic life insurance transactional sale in which nothing matters other than price.
Asking for a low price makes good sense because that’s how most people buy stuff. If their understanding of life insurance equals death benefit, why not go for the lowest price?
To read complete article, click here.